Dynamix7 on Google Panda
Since Google’s Panda appeared on the scene a year ago, the practice of guest blogging has become an instrumental method in building your network. To some, it might feel like you’re spending time and effort providing free, quality content to someone else’s website, but don’t underestimate the returns. As web marketing firm Dynamix7 notes, guest blogging provides free traffic to your site. This helps you gain exposure and authority within your niche, not to mention mutually beneficial relationships with movers and shakers in your industry.
Dynamix7 has a few tips for polishing your guest blogging skills.
- Dynamix7 Tip #1: Seek Out the Right Blogs
It may seem like it should go without saying, but don’t just go for any blog. You’ll want to target blogs in your niche—preferably ones who already have a healthy following and some influence there. To begin your quest for guest-post-friendly blogs, Dynamix7 suggests you start off with a search for industry or keyword-related blogs, refined by adding “guest blog” and/or “submit a post”.
- Dynamix7 Tip #2: Determining a Blog’s Value
The next step is determining the relative authority of your list of targeted blogs. Use resources like Google Webmaster Tools, Open Site Explorer or Blekko to check out backlinks, and use Rank Checker to check the site’s PageRank. Dynamix7 advises that, as a rule of thumb, don’t contact blogs with a PageRank less than 4.Next, visit your “A-list” blogs to take a closer look. How frequently do they post, and how is the consistency of quality? Do people comment on blog posts? Also, Dynamix7 recommends keeping an eye out for spam: a blog is supposed to be about one subject, but you see a slew of unrelated links in the sidebar, consider going somewhere else. Don’t waste time developing relationships with low-quality spam blogs.
- Dynamix7 Tip #3: Reaching Out to Your A-List
After deciding who you want to approach, the next step is figuring out the right wayto approach them. Give concise, relevant background information about yourself and why you’d be a good guest blogger to have for a post. Be transparent and personal about your intentions. The blogger will be more likely to invite you on as a guest blogger if you don’t seem cagey, like you’re trying to sneak your way into their blog.Dynamix7 notes that another way to help your case is to have some accessible online samples of your blogging or other writing to give potential hosts a chance to see what they’re signing up for. They need to know if your professional experience, personality and writing style are a fit for them.
- Dynamix7 Tip #4: What’s Your Value?
Dynamix7’s advice is to look at your introduction email the way you would a job application. People like it when you’ve obviously done your homework and demonstrate a familiarity with their company (or blog, in this case). And of course, a little flattery goes a long way—just don’t overdo it.But the best thing you can do for yourself is to make a clear case for what you as a potential guest blogger can bring to the table. What kind of perspective or experience do you have that hasn’t already been covered on this blog? And what makes it valuable to this host?
- Dynamix7 Tip #5: Quality Content
Create unique, relevant content suitable to the blog and its audience. Always keep in mind that you aren’t just doing this as a cheap way to score free links. You want to create worthwhile content that readers will find useful and share with others. Done correctly, great content can bring traffic and conversions to your site. The trick is to offer viable, valuable info, and avoid sounding like a salesman.Don’t forget to put your byline at the bottom of your post with a link back to your blog, and a headshot to put a face to your name and boost your ranking with Google Search Plus update.